Moz
Marketing & Growth
Date Listed: Apr 11, 2026
Moz is a comprehensive digital platform offering advanced SEO tools and data-driven insights for marketers, agencies, and businesses to optimize search engine performance.
Trust & quality signals
Overview
Moz provides a suite of SEO tools designed for marketers, agencies, and businesses to analyze and improve their search engine optimization efforts. It offers keyword research, link analysis, site audits, and competitive insights, enhanced with AI-powered features to deliver actionable data. Moz supports scalable SEO strategies for small businesses to enterprises, helping users track rankings, optimize content, and monitor competitor activity.
Best for
Key strengths
- • analytics dashboards
- • keyword or traffic insights
- • reports
- • alerts
- • exports
Pricing
Starting price
USD 79
Model
PAID
Free plan / trial
No free plan · No trial
Primarily paid plans, licenses, or PAIDs
Paid
Custom
Features & integrations
Features
- • analytics dashboards
- • keyword or traffic insights
- • reports
- • alerts
- • exports
Platforms
Developer / API
API availability: No
Reviews
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Alternatives & tradeoffs
Pros
- + Useful for analytics dashboards
- + keyword or traffic insights
Cons
- − Paid access may be required for full features
Alternatives
- • HubSpot; Salesforce; Ahrefs
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