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IFTTT

AI & Automation

Date Listed: Apr 11, 2026

IFTTT is a versatile online automation platform that connects apps, devices, and services through customizable workflows called Applets, enabling productivity and smart home automation.

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Overview

IFTTT (If This Then That) is an online automation platform designed to help users connect various apps, devices, and services through customizable workflows called Applets. It enables both individuals and businesses to automate repetitive tasks, improve productivity, and integrate multiple digital tools seamlessly. IFTTT offers a range of plans including a free tier with basic features and paid plans that provide advanced capabilities such as multi-action Applets, faster execution speeds, and developer tools. The platform supports over 1,000 brands and services, making it a versatile solution for smart home automation, productivity enhancement, and business process optimization.

Best for

Teams and professionals looking to automate workflows and integrate multiple services

Key strengths

  • • workflow builder
  • • triggers and actions
  • • integrations
  • • logs
  • • team sharing

Pricing

Starting price

USD 0

Model

FREEMIUM

Free plan / trial

Free plan · No trial

Free tier available; advanced features on paid plans

Free

USD 0

Paid

Custom

Features & integrations

Features

  • • workflow builder
  • • triggers and actions
  • • integrations
  • • logs
  • • team sharing

Platforms

web

Developer / API

API availability: No

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Alternatives & tradeoffs

Pros

  • + Useful for workflow builder
  • + triggers and actions

Alternatives

  • • ElevenLabs; Midjourney; Replicate